THE COMPANY
PROJECT
ZimmRose is a retail advisory helping consumer brands navigate product development, manufacturing, launches and growth with clarity and experience.
Brand Identity
Collateral
Website Design
THE BRIEF
Our goal was to create an identity that reflects what makes ZimmRose unique: decades of retail experience paired with a fresh, highly personal approach to helping consumer brands grow. The brand needed to feel established and credible without becoming overly corporate—balancing heritage, confidence and polish with warmth, personality and a little unexpected charm.
The visual identity takes cues from the Roseberry family’s history in business, including Brooke’s father’s original business card, while reinterpreting those references in a distinctly modern way. Expressive typography, an offbeat color palette and playful details create a brand that feels rooted in legacy but very much forward-moving.
At the heart of the identity is a custom rose mark inspired by the rose found on Brooke’s father’s original Roseberry business card—a small piece of family history given a new life within ZimmRose. We paired it with an unexpected strawberry detail, expressive typography and tactile, fashion-inspired applications that keep the brand from feeling too traditional or expected.
The result is a visual language that feels collected rather than overly coordinated: confident, colorful and full of character, with enough polish to reflect the caliber of ZimmRose’s work and enough personality to feel unmistakably their own.
