Several artisanal bread loaves arranged together with two cream-colored branded paper bands laid across them. The bands feature the Figlia Baking Co. logo, a stylized wheat emblem, and the text “Slow fermentation, small-batch bakery atelier.”

THE COMPANY

PROJECT

Figlia Baking Co. is an artisanal bakery rooted in slow fermentation, small‑batch craft, and a devotion to honest, European‑inspired technique. Every loaf, pastry, and paper‑wrapped bundle carries the warmth of heritage and the intentionality of true craft. By honoring time‑tested methods and infusing each bake with subtle moments of beauty, Figlia creates goods that feel both deeply soulful and quietly elevated. The kind you savor, share, and remember.

Brand Identity
Collateral

THE BRIEF

Our goal for this project was to design a brand that reflects Figlia Baking Co.’s baking philosophy rustic yet refined, artisanal yet approachable, classic yet modern. It’s a thoughtful balance where tradition and contemporary craft meet, much like the breads and pastries they create.

We achieved this by pairing imperfect, hand‑drawn elements with clean typography, warm textures, and a palette inspired by wheat, earth, and slow fermentation. The logo suite carries this sensibility throughout, blending delicate details with organic forms that feel lived‑in and handmade.

A brown paper bag printed with the Figlia Baking Co. logo sits against a dark maroon background. A croissant peeks out from the top, wrapped in branded paper patterned with the Figlia logo and circular wheat emblems.
A minimalist layout featuring a circular Figlia Baking Co. logo with “Bainbridge Island, WA” around the edge and “Figlia” in the center.
A stack of rustic baguettes and round loaves dusted with flour. A white wheat emblem enclosed in an oval is centered over the bread.
Two cream-colored cards on a dark red background. The top card titled “Our Story” describes Figlia’s heritage and baking philosophy.
A beige background featuring the Figlia Baking Co. logo: a small black wheat emblem above bold serif text reading “Figlia Baking Co.”

The Figlia Baking Co. brand extends its warm, artisanal identity across every touchpoint. We carried the brand’s handcrafted aesthetic through with organic textures, flour‑dusted surfaces, and a palette inspired by wheat, earth, and slow fermentation. Imperfect, hand‑drawn marks and subtle patterns add depth and tactility, reinforcing the bakery’s devotion to small batch craft. Each element, from the logo suite to the packaging, feels intentionally made and echoes the slow, thoughtful process behind every loaf. The result is a brand that feels intimate, grounded, and quietly elevated, mirroring the heritage‑driven baking philosophy at the heart of Figlia.

A croissant in a brown Figlia Baking Co. paper bag sits on a dark maroon background. A circular Figlia logo appears in the upper right corner, featuring a wheat emblem and “Bainbridge Island, WA.
A close arrangement of rustic baguettes and round loaves dusted with flour. Overlaid white text reads “Figlia Baking Co. — Small batch. Big craft. A hidden gem. Come find us,” with a small wheat emblem below.
A rectangular sourdough loaf with decorative scoring rests on a light cloth. A yellow “Sold Out” tag appears in the corner. Below, product text describes the loaf and lists the price, with an “Add to Cart” button beneath.
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