Decorative branding banner featuring the "Truth U Need 2 Hear" logo in yellow over a blue textured background filled with illustrative biblical icons including sheep, a tree, figs, and pottery

THE COMPANY

PROJECT

Truth U Need 2 Hear (TUN2H) is a daily text ministry on a mission to ignite a love for Christ in the next generation. Through an SMS subscription, the organization delivers scripture, encouraging Christian messages, and creative resources directly to teens’ phones.

Brand Identity

THE BRIEF

Create a distinctive, contemporary brand identity that makes biblical truth feel engaging, approachable, and relevant to a teenage audience. Inspired by biblical symbolism and folk art, we developed a playful yet intentional visual language featuring custom illustrations, expressive typography, and a vibrant color palette. The resulting identity balances meaningful storytelling with a youthful, modern aesthetic, designed to connect with teens across digital platforms, merchandise, and beyond. 

Three custom enamel pins laid out on blue denim fabric: a rectangular "Truth U Need 2 Hear" pin, a split pomegranate pin, and a green dove pin
Close-up shot of a dusty blue hoodie featuring a minimalist woven brand label on the collar that reads "Truth U Need 2 Hear"
Seamless repeating pattern background in light blue featuring stamp-style biblical illustrations such as sheep, jars, trees, crosses, and foliage
About section graphic reading "Sending life-giving Gospel truth to teens daily" with a brief mission statement for the text ministry against a cream and coral block-print background
A natural canvas tote bag printed with navy block-print illustrations and the "Truth U Need 2 Hear" logo, resting on bright green grass with dappled sunlight
A flat-lay view of a pink bookmark featuring the "Truth U Need 2 Hear" branding resting on top of an open Bible page
Product showcase card on a dark teal background featuring a photo of someone holding up a light green "Fearfully Made" sweatshirt, priced at $48 with a "NEW!" badge
Textured green block-print style illustrations on a cream background depicting a pine branch, a dove, a cut pomegranate, and a cluster of grapes
Mockup of a smartphone displaying a text message graphic with the scripture verse Proverbs 16:24, "Gracious words are a honeycomb, sweet to the soul and healing to the bones," set against an outdoor beach background
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