THE COMPANY
PROJECT
Nauman Treats bakes fun, delicious treats for special occasions and every day in New Orleans. Their specialty is bold and creative custom sugar cookies.
Brand Identity
Collateral
THE BRIEF
Chelsea of Nauman Treats was ready to grow her business but felt like her brand identity was holding her back. She wanted a presence that was just as fun, creative and colorful as the treats she makes, and that’s just what we delivered.
Nauman Treats was an absolute TREAT to design for (sorry, had to). I leaned hard into the bakery concept with graphic details that reflect cookie decorating, like wavy lines to represent icing, a scalloped cookie cutter shape for displaying messages and the alternate logo, sprinkles peeking into the corners of layouts… plus playful puns and bright colors to reflect the types of sweets that Nauman Treats is known for.
