Gif of branded photos of me in the studio

ABOUT SOLMADE STUDIO

I craft modern, soulful brands. Let me help you find confidence and clarity in your business.

3 Things close to my heart

uncovering your “why”

Every brand has a story, heart and soul. I believe in using strategy and intentional design to reflect your brand’s story and values. My designs are thoughtful and intended to resonate with your customer on a deep and personal level.

A fine art approach

I love to bring my fine art background into my work. The right illustration or handmade element can bring a whole new level of depth to a brand. And no other business will ever look like yours. So I’m totally here for a fun, unique, artful approach.

Working with good people

Life is too short not to surround yourself with rad people who believe in building each other up. My studio loves to help sweet souls with missions of good. Mutual respect and kindness are the golden rule when we work together.

Jennifer holding book playfully in front of face

The hands behind the work

Meet the creative lady

I’m Jennifer, the Founder and Creative Director behind Solmade Studio.

I’m a corporate-climber turned business owner who’s always had an entrepreneurial streak. (For a 7th grade project, my classmate and I sold out of our homemade candy and made the most money in our class. Start ‘em young.)

In 2019, after having my twin girls, I opened this studio to focus on helping other small businesses through design.

My style is eclectic–a little classic, a little contemporary, a little boho.

And I have loved using my 12+ years of experience in design to ignite transformation in other businesses.

I’ve loved art since forever, and I entered college as a fine art major, but after a year of drawing and painting (which I loved), I decided to switch to something more commercial–graphic design. So art and design are part of my soul, and my ability to incorporate art into my brands is one thing that differentiates my work from other designers.

When I’m not creating branding for my clients, I’m probably working on my other creative hobbies or chasing my kids around.

I have a greeting card + novelty gift line that I sell online and in stores, and I license my patterns and art to other companies. I love using my products and art licensing as a creative outlet for my art and illustration.

I also love to bake, work out, explore language (fluent Spanish-speaker here) and am way too passionate about Nespresso.

How I do it

STRATEGY FIRST

We have to start with a little bit of groundwork. Even if you’re getting just the essentials, we’ll start with some questions and conversation. Then I’ll do some visual research and put together a mood board and some ideas to guide the design direction.

Start creating

Once we’re aligned on the direction of your project, I put pen to paper (and cursor to screen). I iterate through a buncha’ logo options before I land on *the one,* pick fonts that convey the personality of your brand, draw some sweet illustrations, and build out the rest of your brand.

Some of the benefits my clients have gushed about after working with me:

Launching their business with pride and clarity from Day 1 due to having their branding dialed-in.

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Finally having the confidence to promote their business after a rebrand. Many clients tell me they’re actively NOT promoting their business because they’re embarrassed by their image or know it doesn’t accurately represent them.