A green velvet couch with floral and solid-colored pillows, an open book resting on the seat, and overlaid text reading “Retail Advisory – ZimmRose – Building Brands From Concept to Shelf,” creating a warm, sophisticated brand atmosphere.

THE COMPANY

PROJECT

Kris Middleton Interiors designs homes that feel both deeply personal and effortlessly elevated throughout the Dallas–Fort Worth area. By weaving her clients’ stories into each design and layering in unexpected moments of intrigue, Kris transforms spaces into timeless reflections of the people who live in them.

Brand Identity
Collateral
Website Design

THE BRIEF

Our goal for this project was to design a brand that mirrors Kris Middleton’s interior design philosophy—collected yet refined, elevated yet approachable, classic yet modern. It’s a thoughtful balance where contrasting styles come together in harmony, much like the homes she creates. We achieved this by pairing unexpected fonts and a hand-drawn logotype with unique textures, patterns, and colors that feel simultaneously vintage and modern. The entire logo suite carries this sensibility forward, combining delicate details with organic, imperfect forms. And the turquoise stone, subtly scattered throughout, adds a touch of surprise—quiet yet striking, leaving a signature impression wherever it appears.

The word “ZimmerRose” written vertically in elegant white cursive on a textured green background, showcasing a refined brand identity element.
A beige folder on a green surface with a clipped photo and a printed brand overview sheet for ZimmRose, featuring serif headings, descriptive text about retail brand building, and a red monogram logo “ZR.”
Two ZimmRose business cards placed on a green velvet couch: a red card with a rose illustration and a pink card with contact information for Brooke Roseberry Zimmerman, styled with elegant typography and a tagline
A design sheet displaying vintage Roseberry family business cards above a modern red rose logo, accompanied by text explaining the heritage inspiration behind the ZimmRose logo mark.

The Kris Middleton Interiors website extends the brand’s layered, tactile aesthetic into the digital space. We carried the brand elements through with the same unexpected fonts and rich color palette, incorporating real paper textures wherever possible to evoke warmth and authenticity. Hand-drawn flourishes, intricate patterns, and Polaroid-style image frames add depth and a sense of tangibility, creating an intriguing experience that mirrors the thoughtful, elevated interiors Kris designs.

A close-up of red embossed rose cards layered with pink ZimmRose business cards featuring Brooke Roseberry Zimmerman’s contact details and refined branding elements.
A collage featuring fabric swatches pinned to a wall, colorful thread spools, sewing tools, and centered text listing brand qualities—“Strategic, Creative, Storied, Sophisticated, Trustworthy”—with the ZimmRose script logo below.
A red envelope-style folder with string closure beside a smartphone displaying the ZimmRose website, showing hanging fabric samples and messaging about strategic advisory services for fashion, retail, and consumer goods.
A flat lay arrangement of ZimmRose brand materials including a green envelope, illustrated rose card, red fabric swatch card, beige paper sample, and a dark red card with the ZimmRose script logo.
A red card with an embossed rose design layered over a white card, placed in front of two large pink thread spools, blending textile production with brand identity.
A two-page ZimmRose brochure featuring beige and green layouts, photos of leather goods, founder portraits, service descriptions for product development through retail launch, and a testimonial section.
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