THE COMPANY
PROJECT
Our client, Tish, pairs her long-standing beauty and wellness expertise with a deep love for slow living and artisanal ingredients. She brings that inspiration into the products she carries and the skincare treatments she offers.
The Aesthetishan is the culmination of decades of experience helping clients solve their skincare problems, tested lifestyle tips for healthier skin, and a curated offering of effective skincare products after trial and error with dozens of brands.
Brand Identity
Website Design
THE BRIEF
Before working together, The Aesthetishan was operating under a different business name with separate websites for her spa services and skincare products.
Our goal was to unify the service and e-commerce arms of her business under one brand identity and one website.
We created a new visual identity for The Aesthetishan, which positions the business around Tish herself as the expert, and turns the business into more of a lifestyle brand than just a medspa or just a skincare product retailer.
The end result is a beautiful new brand and single website that allows Tisha to expand her lifestyle guidance and offerings, all in alignment with the holistic, artisanal approach she champions for skin wellness.
The Aesthetishan’s philosophy is centered around a holistic approach to skin health, targeting skincare problems from the inside out. Tish believes in healthy diet and lifestyle choices to support skin health, alongside clinical care. She also believes in the importance of quality skincare products, made with high quality ingredients and small batches when possible. We wanted her brand to reflect this artisanal, slow-living point of view through old world/Italian inspired visual elements, typography, textures, and photography.
