Minimalist beige background with serif text reading “hart of a gypsy,” styled as a simple brand wordmark.

THE COMPANY

PROJECT

Hart of a Gypsy is an organic skincare company that seeks to educate consumers on the benefits of natural skincare and share its effective, plant-based products with the world

Brand Identity
Packaging

THE BRIEF

For this project, we had a few goals. One was to update the client’s previous product packaging with a fresh, contemporary design. The other was to make sure the products stood out on a shelf from competitors in the space, which largely use minimal, white designs for their branding and packaging.

The most unique part of Hart of a Gypsy’s identity is the sun print art I created to use as textural backgrounds on the packaging and for social media posts. I sourced plants used in the skincare products themselves and created silhouetted prints of the botanicals using special print-making paper and sunlight. A truly one-of-a-kind brand asset that no one else will have.

Two square cards on a green background: one dark green with “hart of a gypsy” in white text, and one beige card with a plant icon and a thank‑you message for customers.
Muted green promotional graphic with a circular “100% plant‑based & sustainably sourced” badge and text describing the body scrub as being made with five pure natural ingredients.
Open amber bottle of “hart of a gypsy Serum No. 6 Vitamin A + C Moisturizer” with a wooden‑topped dropper lying beside it and drops of orange serum on a beige surface.
Two skincare products displayed on beige stone blocks: Tsamma Oil Skin Cleanser in a small dropper bottle and Serum No. 5 Hydrating Gel in a larger spray bottle, both with matching dark green boxes.
Grayscale close‑up of a person’s shoulder with overlaid text reading “hart of a gypsy — sustainably sourced, environmentally safe, vegan and cruelty‑free,” accompanied by a small plant icon.
Dark green background featuring a white botanical illustration, the “hart of a gypsy” wordmark, and a circular badge stating “100% plant‑based & sustainably sourced.
Amber glass dropper bottle labeled “hart of a gypsy Serum No. 6 Vitamin A + C Moisturizer” beside a dark gray box with product benefits printed in white.
Muted green graphic with a centered box containing a small plant icon and text stating “Our skin needs are simple: cleanse, exfoliate, hydrate and moisturize,” with the brand website below.
Two skincare products on beige stone slabs: an amber dropper bottle of Serum No. 6 and a clear pump bottle of Serum No. 5, both labeled “hart of a gypsy.”
Flat packaging layout for “hart of a gypsy Serum No. 5 Face + Body Hydrating Gel,” featuring dark green panels, botanical illustrations, ingredient list, and fold lines for box assembly.
Back to work
Previous

The Aesthetishan