THE COMPANY
PROJECT
Kris Middleton Interiors designs homes that feel both deeply personal and effortlessly elevated throughout the Dallas–Fort Worth area. By weaving her clients’ stories into each design and layering in unexpected moments of intrigue, Kris transforms spaces into timeless reflections of the people who live in them.
Brand Identity
Collateral
Website Design
THE BRIEF
Our goal for this project was to design a brand that mirrors Kris Middleton’s interior design philosophy—collected yet refined, elevated yet approachable, classic yet modern. It’s a thoughtful balance where contrasting styles come together in harmony, much like the homes she creates. We achieved this by pairing unexpected fonts and a hand-drawn logotype with unique textures, patterns, and colors that feel simultaneously vintage and modern. The entire logo suite carries this sensibility forward, combining delicate details with organic, imperfect forms. And the turquoise stone, subtly scattered throughout, adds a touch of surprise—quiet yet striking, leaving a signature impression wherever it appears.
The Kris Middleton Interiors website extends the brand’s layered, tactile aesthetic into the digital space. We carried the brand elements through with the same unexpected fonts and rich color palette, incorporating real paper textures wherever possible to evoke warmth and authenticity. Hand-drawn flourishes, intricate patterns, and Polaroid-style image frames add depth and a sense of tangibility, creating an intriguing experience that mirrors the thoughtful, elevated interiors Kris designs.
