Skincare Branding for Hart of a Gypsy
One of the best parts of my job is that I get to work with values-driven businesses making an impact. I especially connect with those inspired by the beauty of nature, like Hart of a Gypsy. And it makes it even more rewarding when we get to celebrate their success. So today I’m sharing the skincare branding work I’ve done over the last few years with plant-based skincare line, Hart of a Gypsy, and the results we were able to achieve.
The founder, Ruth, and I have worked together in several stages of designing and building her brand, and the journey has been so fun and rewarding. I love supporting her business and getting an inside look at her success so I can cheer her on!
Skincare Branding for Hart of a Gypsy
Ruth first came to me in the spring of 2023. She was initially in need of a new brand identity to apply to her packaging. Branding that stands out and connects with customers is so important, especially for product-based businesses. Ruth knew this was going to be essential for the growth of Hart of a Gypsy, and that professional guidance in this area would make a big difference.
Once we finished, Ruth applied her new branding to her website and started testing the waters with Instagram and email marketing. Still learning the ropes with marketing, her official re-launch in June of 2023 saw moderate growth, but not quite as much as she had hoped.
Great branding is always beneficial, but an effective marketing strategy is also required to grow sales. Especially when it comes to product-based businesses. Ruth recognized something was missing in her marketing efforts and reached back out in February of 2024 for additional guidance.
Hart of a Gypsy’s branding before and after:
Diving Into a Marketing Strategy in 2024
I identified some gaps in Ruth's marketing approach right away and helped her build a strategy to increase sales. We needed to create more cohesion across all of her marketing channels and website, and I felt the storytelling and design in her marketing wasn’t matching the quality of her packaging. So, we had an opportunity to fix this disconnect and increase trust with her audience. Additionally, we needed to recenter her marketing aesthetics around the brand identity I had created for her the year prior.
Hart of a Gypsy’s marketing graphics + messaging before:
The Glow-Up
In February of 2024, we started by having her products professionally shot. Then, I refreshed her website with her new photography and improved the user experience with some easy-win web design best practices. I also refined her design and messaging to better highlight her line’s unique selling points and showcase customer reviews.
[Related resource: 10 common website mistakes]
I then turned to her social media and email marketing. We established new content pillars (education, social proof, and promotion) and created on-brand social graphics, video content and marketing email templates to support these new pillars.
Once Ruth had cohesive content and a clear plan, it became much easier for her to share consistently on social media. A big win!
Hart of a Gypsy’s marketing graphics + messaging after:
The Results
It was such a big win for Ruth to be able to create new marketing materials more easily, but the results she saw once she implemented the strategy we created together were an even bigger win. I provided her with this holistic marketing support throughout the spring of 2024, and during this time she saw:
An increase in her social media following of over 30%
A 740% increase in online store sessions in Q2 2024 as compared to Q2 2023 (before the initial rebrand)
A 351% increase in sales in Q2 2024 as compared to Q2 2023
This was SO exciting to see!
As we were gaining this marketing traction by getting her brand story out there and better showcasing her products, I saw a big opportunity coming in April…
Pairing Skincare Branding & an Earth Day Marketing Campaign
Given that Hart of a Gypsy’s products are all natural and made with plant-based ingredients, I saw a huge opportunity to showcase this with a comprehensive Earth Day campaign.
So, we developed a campaign with cohesive graphics and messaging across both social media and email marketing to drip out over the two weeks leading up to Earth Day.
This Earth Day campaign resulted in:
An April online store sessions increase of 2.2k% as compared to April 2023
An April sales increase of 763% compared to April 2023
Ruth gained so much new traffic that month, which was incredible for her brand awareness, and April 2024 was her largest sales month ever!
[Related Tips: How to Plan a Holiday Launch]
Art-forward Brand & Web Design
I share all this to show the true power of a well-thought-out brand and marketing strategy and the benefits of holistic brand support like this. I love crafting the visual elements of a brand, but being able to use my business strategy skills to help clients grow like this is the best part. 🥰
When you have a strong foundation for your business, this service can be a big ignition point to really help you scale.
If you are ready for support like this in your business, I’d love to hear from you! Reach out to me through my client application form, and I’ll be in touch to learn all about your goals.