Gif of branded photos of me in the studio

ABOUT SOLMADE STUDIO

Work rooted in artistry, shaped with intention, and designed to linger long after the first impression.

Solmade Studio is a creative studio specializing in art-forward branding, websites, and packaging for businesses that value thoughtful design and rich visual storytelling. Inspired by texture, atmosphere, fine art, and the subtle tension between refinement and imperfection, we create brands that feel layered, evocative, and deeply considered.

Key values close to my heart

design with MEANING

The strongest brands don’t just look beautiful; they communicate something deeper. Every visual decision should support the feeling, values, and experience behind a business. I approach branding with intention, creating work that resonates emotionally while remaining grounded in strategy and purpose.

An art-forward approach

My background in fine art shapes the way I design. Hand-drawn details, painterly textures, custom typography, and imperfect elements bring warmth and dimension to the work. These layers create brands that feel distinct, lived-in and human.

working with kind people

The best work happens through trust, collaboration, and mutual respect. I care deeply about creating an experience that feels supportive and intentional from beginning to end, and I’m especially drawn to businesses creating meaningful, well-crafted work of their own.

The hands behind the work

I’m Jennifer, founder and Creative Director of Solmade Studio.

Before opening my studio, I spent years designing for established brands including Urban Decay, Billabong, Samsung, and others across beauty, fashion, retail, and technology. But over time, I found myself drawn less to mass production and more to thoughtful, detail-driven work with a stronger sense of artistry and individuality.

Today, I partner with creative founders, artisans, and elevated service providers to create brands that feel immersive, textural, and emotionally resonant—brands with a distinct point of view and a lasting presence.

I studied fine art before transitioning into graphic design, and that foundation continues to influence everything I create. I’m drawn to texture, composition, imperfection, visual rhythm, and the emotional weight design can carry.

My aesthetic lives somewhere between refined and undone—earthy, layered, artistic, and a little unexpected.

How we do it

STRATEGY FIRST

Every project begins with research, conversation, and creative direction. Before design begins, we uncover the deeper qualities shaping your brand—your values, differentiators, audience, positioning, and the feeling you want people to walk away with.

creation

Once the direction is established, the visual world begins to take shape. Through typography, texture, imagery, illustration, and layered detail, we craft a brand experience that feels cohesive, intentional, and unmistakably yours.

Some of the benefits my clients have gushed about after working with me:

Launching their business with pride and clarity from Day 1 due to having their branding dialed-in.

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Finally having the confidence to promote their business after a rebrand. Many clients tell me they’re actively NOT promoting their business because they’re embarrassed by their image or know it doesn’t accurately represent them.